The global resistance bands market size was valued at USD 712.8 million in 2018 and is expected to exhibit a CAGR of 12.4% during the forecast period. Resistance bands are used in physiotherapy to build muscle strength and for rehabilitation of patients. These bands are available in four main categories of resistance: light, medium, heavy and extra heavy. There are also colour codes such as green, yellow and red to define the level of tension. Consumers can choose equipment according to their fitness level and muscular endurance.
Increasing demand for cost- effective fitness products to exercise at home is expected to drive market growth. Increasing adoption of physical activity and regular exercise to improve flexibility, mobility and agility is expected to drive the market growth. Resistance bands can be used to perform a variety of exercises for the shoulders, feet, knees and elbows. These bands can improve core body strength by reducing muscle imbalances.
Various health organisations are taking steps to reduce the apparent rise in physical inactivity among people around the world. For example, according to statistics provided by the World Health Organisation (WHO), approximately 23% of adults aged 18 or over did not participate in any form of physical activity in 2010. By 2016, this figure had risen to 28%, or 1.4 billion people worldwide, according to The Lancet Global Health, a health and wellness magazine published in September 2018. To reduce this inactivity, WHO has launched the Global Physical Activity Action Plan to reduce physical inactivity by 10% by 2025 and 15% by 2030. These aforementioned factors are expected to drive the demand for resistance bands in the coming years.
The advent of smart resistance bands equipped with motion sensors and Bluetooth transmitters will drive the market during the forecast period. Such bands can be used to target the arms, shoulders, legs and back. In addition, they can provide 25 different exercises to support a full body workout. Furthermore, the availability of multiple functions without any supervision and the overall cost effectiveness of the product will drive the market in the coming years.